For adults who are done starting over
Become someone who follows through.
You've started before. Maybe a dozen times. This time there's no streak to protect: just real rewards that land when you least expect them, the one design behavioral science says keeps people coming back. Build the good, quit the bad, ride out the urge.
iPhone beta: reopening shortly. Android: days away. Get one email at launch.
Ocean Story: your consistency, brought to life.
It's not you. It's the design.
Streaks set you up to quit.
You know the pattern. Strong start, a missed day, the streak resets to zero, and so does your motivation. Then you quietly stop. That's not a willpower problem. It's a design problem, and it's the same one in almost every habit app.
Streak anxiety
All-or-nothing chains punish the inevitable off day.
Childish gamification
Badges and mascots that treat grown adults like kids.
Motivation flatline
Predictable rewards stop working the moment they're expected.
Unpredictable rewards beat predictable ones.
It's called variable-ratio reinforcement, and behavioral science ranks it among the most powerful motivators known. That flicker of "maybe" is what keeps you coming back.
Try it yourself
Hold the gift. Something always surfaces.
Press and hold, just like completing a habit in the app. Something always surfaces, but the reward you picked for yourself only turns up when you least expect it. No streak to protect. Nothing to lose.
How it works
Three steps, then surprise.
1 · Create your habits
Habits to build, habits to quit, goals to reach, each one anchored to who you want to become.
2 · One tap to check in
No friction. No guilt if you miss. Just pick up where you left off.
3 · Get surprise rewards
Real rewards and celebrations, delivered on a schedule you can't game.
Straight from the app
See it for real.
Build the good · quit the bad
For the habits you want, and the ones you don't.
Build good habits
Tie each habit to your values, then let unpredictable rewards do the heavy lifting. Every check-in is one more vote for who you're becoming.
Surf the Urge
When a craving hits, you don't have to white-knuckle it. Surf the Urge draws on urge-surfing from Acceptance & Commitment Therapy: cravings crest and pass like waves. A private AI coach helps you ride it out: no willpower battles, no shame.
"The first time I tested Surf the Urge, I caught myself crying. It talked to me the way a good therapist would: with grace and compassion, reinforcing the good and letting go of the bad."
A coach in your pocket
Coaching grounded in real psychology.
An AI coach drawing on the psychology good therapists use (ACT, Compassion-Focused Therapy, and Self-Determination Theory), anchored to your values and who you want to become. It never reaches for guilt, shame, or streaks.
A miss isn't failure; it's feedback. What did this teach you?
Your actions today are a vote for who you're becoming.
Millions of people missed a habit today. You're not alone.
Every word is generated privately, on your device.
Private by design
The coaching runs entirely on your device. Your data never leaves your phone: no servers, no cloud.
Built on evidence
Dozens of peer-reviewed principles, from variable-ratio reinforcement to self-compassion. Read the science →
Always kind
A missed day is human. The coach meets you with compassion and a next step, never a scolding.
Your ocean
Watch your consistency become an ocean.
Every habit grows its own living seascape that brightens as you show up, from a quiet night sky to full, golden glory. It's powered by everything you've ever done, never by a streak you can break.
Everywhere you are
iPhone, Android, and your watch.
Everything stays encrypted on your device: no account, no backend. Privacy isn't a setting here; it's the whole design.
iPhone beta: reopening shortly. Android: days away. Get one email at launch.
And a whole lot more
Everything you need to follow through.
Questions
The short answers.
Does Rewarding Habits use streaks?
No, never. Rewarding Habits rewards you on a random (variable-ratio) schedule instead of streaks, which behavioral science shows is far more durable. It never uses streak counters, guilt, or shame.
What makes it different from other habit apps?
Instead of streaks, it uses unpredictable rewards plus a private, on-device AI coach grounded in ACT, Compassion-Focused Therapy, and Self-Determination Theory. It's built to encourage you, never to punish a missed day.
Is Rewarding Habits free?
Yes. The app is free to use, with an optional one-time upgrade that unlocks the unlimited version. There's no subscription.
Can it help me quit a bad habit?
Yes. It helps you build good habits and quit bad ones, including a Surf the Urge tool from Acceptance & Commitment Therapy to ride out cravings without willpower battles.
Is my data private?
Completely. Everything stays encrypted on your device, with no account and no servers. The AI coaching runs entirely on your phone, so your data never leaves it.
Who makes Rewarding Habits?
A husband-and-wife team: Aspen, whose idea it was and who designed it, and Brandon, who built it. Profits help pay for their daughter Adelina's ongoing heart care.
Our Story
A Family Business With Heart
Rewarding Habits is built by Aspen & Brandon, a husband & wife team with a mission bigger than software.
It started when Aspen heard Dr. Andrew Huberman describe how unpredictable rewards drive lasting motivation. Her first plan was a jar: write little rewards on slips of paper, and draw one each time she completed a healthy habit. The jar became an app. She dreamed it up and designed it; Brandon added to it and wrote the code.
Our daughter Adelina was born with a congenital heart defect. She's had multiple heart surgeries, with more ahead. The profits from this app help pay for her ongoing medical care.
When you download Rewarding Habits, you're not just investing in your own growth. You're helping a little girl live a full life.
Thank you for being part of our story.